The Innovation Marathon : Lessons from High Technology Firms

Jelinek, Mariann, Schoonhoven, Claudia Bird

ISBN 10: 1555425984 / ISBN 13: 9781555425982

Verlag: Wiley & Sons, Incorporated, John, 1993

Pages intact with possible writing/highlighting. Binding strong with minor wear. Dust jackets/supplements may not be included. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good. Bestandsnummer des Verkäufers GRP102826697

Inhaltsangabe:

Microelectronics firms in the U.S. face one of the most intensely competitive business environments in the world, leading the way for all industries. In automobiles, textiles, steel, and other basics as well as service businesses, intense global competition from increasingly skilled rivals is a fact of life. In such markets, success lies in repeated, successful innovation coupled with business control.

Draws on extensive field interviews to look at how five top U.S. electronics firms--Hewlett-Packard, Intel, Motorola, National Semiconductor, and Texas Instruments--manage repeated innovation while controlling the most demanding mass production process ever designed. Provides a blueprint for managing innovation by showing where innovative ideas come from, how companies nurture an innovative environment, how successful firms organize for innovation, and most importantly, how innovation can lead to competitive advantage.

Über die Autorin bzw. den Autor: MARIANN JELINEK is the Richard C. Kramer Professor of Business Administration at the Graduate School of Business Administration, College of William and Mary. CLAUDIA BIRD SCHOONHOVEN is professor of business administration at the Amos Tuck School of Business, Dartmouth College.

Bibliografische Details

Titel: The Innovation Marathon : Lessons from High ...
Verlag: Wiley & Sons, Incorporated, John
Erscheinungsdatum: 1993
Einband: Softcover
Zustand: Very Good
Auflage: 1st ed.