Introducing Social Semiotics : An Introductory Textbook

Leeuwen, Theo van

ISBN 10: 0415249449 / ISBN 13: 9780415249447

Verlag: Taylor & Francis Group, 2004

Beschreibung

Ships from the UK. Former library book; may include library markings. Used book that is in clean, average condition without any missing pages. Bestandsnummer des Verkäufers 11107168-6

Bibliografische Details

Titel: Introducing Social Semiotics : An ...

Verlag: Taylor & Francis Group

Erscheinungsdatum: 2004

Einband: Softcover

Zustand: Good

Auflage: 1st Edition.

Über diesen Titel

Inhaltsangabe:

Book by LEEUWEN THEO van

Reseña del editor:

Introducing Social Semiotics uses a wide variety of texts including photographs, adverts, magazine pages and film stills to explain how meaning is created through complex semiotic interactions. Practical exercises and examples as wide ranging as furniture arrangements in public places and advertising jingles, provide readers with the knowledge and skills they need to be able to analyze and also produce successful multimodal texts and designs.
The book traces the development of semiotic resources through particular channels such as the history of the Press and advertising; and explores how and why these resources change over time, for reasons such as advancing technology.
Featuring a full glossary of terms, exercises, discussion points and suggestions for further reading, Introducing Social Semiotics makes concrete the complexities of meaning making and is essential reading for anyone interested in how communication works.