Introduction to Global Business : Understanding the International Environment and Global Business Functions

Hise, Richard, Gaspar, Julian, Arreola-Risa, Antonio, Kolari, James, Bierman, Leonard

ISBN 10: 0547152124 / ISBN 13: 9780547152127

Verlag: Cengage South-Western, 2013

Former library copy. Pages intact with minimal writing/highlighting. The binding may be loose and creased. Dust jackets/supplements are not included. Includes library markings. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good. Bestandsnummer des Verkäufers 45882381-6

Inhaltsangabe:

The global business environment is rapidly changing because of shifts in geopolitical alliances, active roles of global institutions, and advances in information technology. Gaspar et al. INTRODUCTION TO GLOBAL BUSINESS, 1e introduces the comprehensive foundational and functional tools to better prepare students for a global business landscape. As part of the functional approach, the text flows smoothly and clearly from concept to application, asking students to implement their learning into real-world personal and professional applications. The specialized author team introduces globalization through unparalleled scholarship and a world-view presentation of the fundamental pillars of the global landscape - culture, ethics, economic, and information technology. The purpose of this book is to introduce students to these principles in an engaging, current, and relevant way in the hope that they may develop the knowledge for successful careers in a globalized business landscape. Available with InfoTrac Student Collections http://gocengage.com/infotrac.

Bibliografische Details

Titel: Introduction to Global Business : ...
Verlag: Cengage South-Western
Erscheinungsdatum: 2013
Einband: Softcover
Zustand: Good
Auflage: 1st Edition.