Investigating Audiences

Ruddock, Andy

ISBN 10: 1412922704 / ISBN 13: 9781412922708

Verlag: SAGE Publications, Limited, 2007

Used book that is in almost brand-new condition. Bestandsnummer des Verkäufers 18378968-6

Inhaltsangabe:

Picking up on some of the themes developed in his critically acclaimed book Understanding Audiences (SAGE, 2000), this new book on audience research focuses on qualitative methods and will draw upon students′ own media experience.

The book is divided into chapters that deal with audience research in terms of concepts and topics. Regarding concepts, Investigating Audiences is firmly grounded within interpretive approaches to studying viewers, readers and listeners.

Further to this, the book looks at the different ways in which media influence can be accessed and the attendant methodological consequences. These issues are then applied to a survey of recent scholarship on a variety of topics such as violence, pornography, video gaming, and children and advertising.

Investigating Audiences will be very useful for undergraduates in media studies/mass communications courses containing qualitative research components and dealing with cultural studies themes and approaches to audience studies.

Über die Autorin bzw. den Autor:

Andy Ruddock lectures in Communications and Media Studies at Monash University. He has authored four books on researching media influence. Andy is known for his work on Cultivation Theory. He has published over 50 book chapters and journal articles, applying this theory to media violence, gaming, reality TV, political celebrity pornography, drug and alcohol abuse, sport and media education. Andy is currently writing Cultivation Theory and Digital Media Challenges. This new book details the history of cultivation theory and explains its relevance to contemporary “isms”; activism, sexism, Trumpism, and extremism.

Bibliografische Details

Titel: Investigating Audiences
Verlag: SAGE Publications, Limited
Erscheinungsdatum: 2007
Einband: Softcover
Zustand: As New
Auflage: 1st Edition.