Making Customers Count: A Guide to Excellence in Customer Care

Clutterbuck, David & Susan Kernaghan

ISBN 10: 185251048X / ISBN 13: 9781852510480

Verlag: Mercury Books [1991], London, 1991

Beschreibung

DJ has minor shelf wear, Binding sound, tight. Pages clean and unmarked. Not ex-lib, not remaindered.; 8vo 8" - 9" tall; 202 pages.

Bestandsnummer des Verkäufers 864

Bibliografische Details

• Titel: Making Customers Count: A Guide to Excellence in Customer Care
• Verlag: Mercury Books [1991], London
• Erscheinungsjahr: 1991
• Sprache: Englisch
• ISBN-10: 185251048X
• ISBN-13: 9781852510480
• Einband: Hardcover
• Auflage: First Edition; First Printing.
• Zustand: Fine
• Zustand des Schutzumschlags: Very Good+
• Verkäuferkataloge:
  • Selling
  • Business, Finance, & Economics
  • Business

Über diesen Titel

Inhaltsangabe

This book is both a series of case studies of firms that have introduced programmes of customer care, and a study of why the majority of customer care schemes go awry. It aims to provide a framework for building up customer responsiveness in the day-to-day routines of businesses. The case histories compare the fortunes and appraises the methods of companies who have set up both successful and unsuccessful.