How to Manage Your Global Reputation: A Guide to the Dynamics of International Public Relations - 1st Edition/1st Printing

Morley, Michael

ISBN 10: 0814756166 / ISBN 13: 9780814756164

Verlag: New York University Press, Washington Square, NY, 1998

Beschreibung

An attractive first edition/first printing in Fine condition in Near Fine dust jacket with light edgewear. SIGNED, "Good luck in your work. / It's important for so many / Michael Morley (signature) / 1999", by author Michael Morley directly on the front free end paper; Morley provides a comprehensive guide to managing your global reputation. He covers the basics of international public relations, including the history and philosophy of the field, and discusses the different dynamics of public relations, such as the media, public opinion, and the corporate culture. He also provides detailed case studies of influential public figures and organizations, and provides tips for how to improve your own public image. This essential guide will help you understand and improve your international public relations strategy.; 8vo; 172 pages; Signed by Author.

Bestandsnummer des Verkäufers 35080

Bibliografische Details

• Titel: How to Manage Your Global Reputation: A Guide to the Dynamics of International Public Relations - 1st Edition/1st Printing
• Verlag: New York University Press, Washington Square, NY
• Erscheinungsjahr: 1998
• Sprache: Englisch
• ISBN-10: 0814756166
• ISBN-13: 9780814756164
• Einband: Hardcover
• Auflage: First Edition; First Printing.
• Zustand: Fine
• Zustand des Schutzumschlags: Near Fine
• Verkäuferkataloge:
  • Collection Starter::Hundred Dollars or Less
  • Signed First Editions

Über diesen Titel

Inhaltsangabe

Part memoir, part guidebook, this is an anecdotal account, based on 40 years' experience, of the international public-relations machine. It examines the strategies and programmes of some of the world's most prominent organizations; the barriers to international public relations; international media; and the development of a global voice. The author describes the evolution of the practice of international public relations from its earliest use to the sophisticated communications practices of global corporations today, covering topics such as corporate reputation, identification in management, and crisis and catastrophe communications.

Über die Autorin bzw. den Autor

Michael Morley is President of Edelman Public Relations, New York and Deputy Chairman, worldwide.