6.75 X 1.25 X 10 inches; 285 pages; markings and highlighting on a few pages. Light creasing on front free endpaper. Light foxing on the top exterior edge of textblock. Minor creasing and wear on DJ rear's top edge. Good condition otherwise. No other noteworthy defects. No markings. ; - Your satisfaction is our priority. We offer free returns and respond promptly to all inquiries. Your item will be carefully cushioned in bubble wrap and securely boxed. All orders ship on the same or next business day. Buy with confidence. Bestandsnummer des Verk�ufers HVD-58764-A-0

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Bibliografische Details

Titel: The Market Driven Organization Understanding...

Verlag: Free Press, New York, NY

Erscheinungsdatum: 1999

Einband: Hardcover

Zustand: Good

Zustand des Schutzumschlags: Very Good-

Auflage: First Edition; Second Printing.

�ber diesen Titel

Inhaltsangabe:

"Market Driven Strategy" is a buzzword that many business people use without grasping its full meaning. This text offers practical advice for managers who want to better communicate with their customers, perform miles ahead of their competitors, and continually be responsive to both.

�ber die Autorin bzw. den Autor:

George S. Day holds the Geoffrey T. Boisi Professorship in the Department of Marketing and is Director of the Huntsman Center for Global Competition and Innovation at the Wharton School of the University of Pennsylvania. Professor Day has written more than 125 articles for leading marketing and management journals and fourteen books including Market Driven Strategy, the companion volume to this book. A consultant to leading corporations worldwide, Day is the recipient of the Charles Coolidge Parlin Award for his leadership in the field of marketing and the Paul D. Converse Award for outstanding contributions to the development of the science of marketing. He lives in Bryn Mawr, Pennsylvania.

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