Titel: Marketing Strategy: Relationships, Offerings, Timing, & Resource Allocation
Verlag: Pearson College Div
Erscheinungsjahr: 1995
Sprache: Englisch
ISBN-10: 0024182648
ISBN-13: 9780024182647
Einband: paperback
Auflage: 1st Edition.
Zustand: Very Good

�ber diesen Titel

Inhaltsangabe

This text is appropriate for advanced/MBA level marketing strategy courses found in marketing departments and undergraduate level marketing capstone courses in business administration departments.

Offering a fresh and extremely current approach to marketing strategy, this superb new text emphasizes relationships, presents relevant material from other fields (such as finance and accounting), and establishes coherent analytical frameworks through which to examine strategic options. Integrating coverage of research findings with observed practice and cutting-edge ideas with traditional notions, this text provides a sound, balanced and contemporary basis for understanding and implementing all facets of marketing strategy.

Rese�a del editor

This text is appropriate for advanced/MBA level marketing strategy courses found in marketing departments and undergraduate level marketing capstone courses in business administration departments. Offering a fresh and extremely current approach to marketing strategy, this superb new text emphasizes relationships, presents relevant material from other fields (such as finance and accounting), and establishes coherent analytical frameworks through which to examine strategic options. Integrating coverage of research findings with observed practice and cutting-edge ideas with traditional notions, this text provides a sound, balanced and contemporary basis for understanding and implementing all facets of marketing strategy.

��ber diesen Titel� kann sich auf eine andere Ausgabe dieses Titels beziehen.

Anbieterinformationen

The Maryland Book Bank is a non profit organization providing free children's books to families, schools and teachers all over the state. All revenue from the sale of our books goes into our children's programs.

Zur Homepage des Verk�ufers

Unternehmensdaten des Verk�ufers

The Maryland Book Bank
501 N. Calvert Street, Baltimore, MD, 21278, U.S.A.

Gesch�ftsbedingungen und Versandinformationen

Verkaufsbedingungen

We guarantee the condition of every book as it's described on the Abebooks web
sites. If you're dissatisfied with your purchase (Incorrect Book/Not as
Described/Damaged) or if the order hasn't arrived, you're eligible for a refund
within 30 days of the estimated delivery date. If you've changed your mind about
a book that you've ordered, please use the Ask bookseller a question link to
contact us and we'll respond within 2 business days.

The Maryland Book Bank
501 N. Calvert St
Baltimore, MD 212...

Mehr Information

Widerrufsbelehrung

Versandbedingungen

Shipping costs are based on books weighing 2.2 LB, or 1 KG. If your book order is heavy or oversized, we may contact you to let you know extra shipping is required.

Versandkosten innerhalb von USA

Versandkosten innerhalb von USA
Bestellmenge	5 bis 11�Werktage	5 bis 14�Werktage
Erster Artikel	EUR 4.02	EUR 12.87

Die Versandzeiten werden von den Verk�uferinnen und Verk�ufern festgelegt. Sie variieren je nach Versanddienstleister und Standort. Sendungen, die den Zoll passieren, k�nnen Verz�gerungen unterliegen. Eventuell anfallende Abgaben oder Geb�hren sind von der K�uferin bzw. dem K�ufer zu tragen. Die Verk�uferin bzw. der Verk�ufer kann Sie bez�glich zus�tzlicher Versandkosten kontaktieren, um einen m�glichen Anstieg der Versandkosten f�r Ihre Artikel auszugleichen.