Paperback. Scientific knowledge and practical advice are combined in this book. Leading scientists present their latest research results in the area of product and price bundling, with respect to optimization as well as to behavioral bundling approaches. In addition the reader will learn how to implement bundling strategies and how to set up a bundling concept. He will find a thorough explanation of the value that bundling has for improving a company`s profit and sales. Leading scientists present their latest research results in the area of product and price bundling, with respect to optimization as well as to behavioral bundling approaches. In addition the reader will learn how to implement bundling strategies and how to set up a bundling concept. Shipping may be from our Sydney, NSW warehouse or from our UK or US warehouse, depending on stock availability.

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Titel: Optimal Bundling (Paperback)
Verlag: Springer-Verlag Berlin and Heidelberg GmbH & Co. KG, Berlin
Erscheinungsjahr: 2010
Sprache: Englisch
ISBN-10: 3642084591
ISBN-13: 9783642084591
Einband: Paperback
Auflage: 1. Auflage
Zustand: new

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Scientific knowledge and practical advice are combined in this book. Leading scientists present their latest research results in the area of product and price bundling, with respect to optimization as well as to behavioral bundling approaches. In addition the reader will learn how to implement bundling strategies and how to set up a bundling concept. He will find a thorough explanation of the value that bundling has for improving a company`s profit and sales.

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