The Outside-In Corporation : How to Build a Customer-Centric Organization for Breakthrough Results

Bund, Barbara E.

ISBN 10: 0071459316 / ISBN 13: 9780071459310

Verlag: McGraw-Hill Companies, The, 2005

Beschreibung

Former library book; may include library markings. Used book that is in clean, average condition without any missing pages. Bestandsnummer des Verkäufers 7593340-6

Bibliografische Details

Titel: The Outside-In Corporation : How to Build a ...

Verlag: McGraw-Hill Companies, The

Erscheinungsdatum: 2005

Einband: Hardcover

Zustand: Good

Auflage: 1st Edition.

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Book by Bund Barbara

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Drawing on insights from Dell, FedEx and eBay, a leading business innovator shows you how to transform your company, putting customer needs at the center

Business strategies and company-wide initiatives must be based on customer needs, even when little hard customer information is available. The Outside-In Corporation helps you develop “customer pictures” and, through rigorous customer analysis, create unique value propositions. Barbara Bund, recognized as an innovator in both academia and business, outlines techniques for devising and implementing customer-based strategy, pricing, communication, and distribution initiatives that will drive success in the marketplace by building or remaking a business “from the outside in.”