The Power of Communication: Skills to Build Trust, Inspire Loyalty, and Lead Effectively

Garcia, Helio Fred

ISBN 10: 013288884X / ISBN 13: 9780132888844

Verlag: Ft Pr (edition First Edition), 2012

With dust jacket Ship within 24hrs. Satisfaction 100% guaranteed. APO/FPO addresses supported. Bestandsnummer des Verkäufers 013288884X-8-1-29

Inhaltsangabe:

Communication is the absolutely indispensable leadership discipline. But, too often, leaders and professional communicators get mired in tactics, and fail to influence public attitudes in the ways that would help them most. The Power of Communication builds on the U.S. Marine Corps' legendary publication Warfighting, showing how to apply the Corps' proven leadership and strategy doctrine to all forms of public communication -- and achieve truly extraordinary results. World-renowned leadership communications expert, consultant, and speaker Helio Fred Garcia demonstrates how to orient on audiences, recognizing their centers of gravity and most critical concerns. Readers learn how to integrate and succeed with all three levels of communication: strategic, operational, and tactical. Garcia shows how to take the initiative and control the agenda... respond to events with speed and focus... use the power of maneuver... prepare and plan... and put it all together, becoming a "habitually strategic" communicator. Throughout, he profiles U.S. and global leaders who embody these principles and techniques.

Über die Autorin bzw. den Autor: For more than 30 years Helio Fred Garcia has helped leaders build trust, inspire loyalty, and lead effectively. He is a coach, counselor, teacher, writer, and speaker whose clients include some of the largest and best-known companies and organizations in the world. Fred is President of the crisis management firm Logos Consulting Group and Executive Director of the Logos Institute for Crisis Management & Executive Leadership. He is based in New York and has worked with clients in dozens of countries on six continents. Fred has been on the New York University faculty since 1988 and has received his school’s awards for teaching excellence and for outstanding service. He is an adjunct professor of management in NYU’s Stern School of Business Executive MBA program and an adjunct associate professor of management and communication in NYU’s Master’s in PR/Corporate Communication program. Fred is also on the adjunct faculty of the Starr King School for the Ministry-Graduate Theological Union in Berkeley, where he teaches a seminar on religious leadership for social change. And he is on the leadership faculty of the Center for Security Studies of the Swiss Federal Institute of Technology in Zurich, where he teaches in the Master’s in Advanced Studies in Crisis Management and Security Policy. He is a frequent guest lecturer at the Wharton School/University of Pennsylvania, the U.S. Marine Corps Command and Staff College and Officer Candidate School, the Brookings Institution, Tsinghua University in Beijing, and other institutions. Fred is coauthor (with John Doorley) of Reputation Management: The Key to Successful Public Relations and Corporate Communication (second edition 2011; first edition 2007), by Routledge, Taylor & Francis Group. His two-volume book Crisis Communications was published by AAAA Publications in 1999. He blogs at www.logosinstitute.net/blog; he tweets at twitter.com/garciahf.

Bibliografische Details

Titel: The Power of Communication: Skills to Build ...
Verlag: Ft Pr (edition First Edition)
Erscheinungsdatum: 2012
Einband: Hardcover
Zustand: Very Good
Auflage: First Edition.