Xiii, 570 Pp. Blue Cloth, Gilt. First Printing, With 1922 Date On Title Page. Near Fine (Would E Fine, Gilt Brilliant, But Thin Area Of Lightening Of Color Along Bottom Edges Of Front And Rear Covers). A Classic Text, Second Edition Reviewed As One Of The Best Modern Texts On Marketing In 1930, Here In The First (1922) Printing. Also A Classic Example Of How "Marketing", Focusing On Pricing Rather Than Value, Ignores The Intelligent, Foreword-Looking Motivations Of Selective Buyers To Purchase Whatever Is In Their Best Interest, And Focuses On Manipulating Their Weaknesses To Best Sell Them Anything On Hand That May, Indeed, Not By In Their Best Interest As Consumers.

Bestandsnummer des Verk�ufers 053642

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Bibliografische Details

Titel

Principles Of Marketing {First Printing. 1922)

Verlag

The Macmillan Copany, New York Ny

Erscheinungsjahr

1922

Sprache

Englisch

Einband

Hardcover

Illustrator

Charts

Auflage

1st Edition

Zustand

Near Fine

Verk�uferkataloge

Economics and Business

Anbieterinformationen

Fine and unusual first editions and out of print books in all categories. Original photographs, Fine antiquarian and other original prints, paintings, drawings and watercolors. Motion picture and television scripts. Ephemera, Manuscripts and autographs. In business on the internet since 1999. Open by appointment only, in Pasadena, California.

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Unternehmensdaten des Verk�ufers

Arroyo Seco Books, Pasadena, Member IOBA
CA, U.S.A.

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