Xiii, 570 Pp. Blue Cloth, Gilt. First Printing, With 1922 Date On Title Page. Near Fine (Would E Fine, Gilt Brilliant, But Thin Area Of Lightening Of Color Along Bottom Edges Of Front And Rear Covers). A Classic Text, Second Edition Reviewed As One Of The Best Modern Texts On Marketing In 1930, Here In The First (1922) Printing. Also A Classic Example Of How "Marketing", Focusing On Pricing Rather Than Value, Ignores The Intelligent, Foreword-Looking Motivations Of Selective Buyers To Purchase Whatever Is In Their Best Interest, And Focuses On Manipulating Their Weaknesses To Best Sell Them Anything On Hand That May, Indeed, Not By In Their Best Interest As Consumers. Bestandsnummer des Verk�ufers 053642

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Bibliografische Details

Titel: Principles Of Marketing {First Printing. ...

Verlag: The Macmillan Copany, New York Ny

Erscheinungsdatum: 1922

Einband: Hardcover

Illustrator: Charts

Zustand: Near Fine

Auflage: 1st Edition

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Fine and unusual first editions and out of print books in all categories. Original photographs, Fine antiquarian and other original prints, paintings, drawings and watercolors. Motion picture and television scripts. Ephemera, Manuscripts and autographs. In business on the internet since 1999. Open by appointment only, in Pasadena, California.

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Arroyo Seco Books, Pasadena, Member IOBA
CA, U.S.A.

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All items are guaranteed to be fully described as to condition, with defects noted. Items are returnable for any reason within 30 days of receipt, or later by mutual agreement; for returned items, prior telephone or e-mail notice is required, as well as proper packing and, if appropriate, insurance. When items are found to not be as described, we will pay reasonable return shipping costs from the country to which we originally sent the item or, if returned from the US, the actual return postage ...

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