Protecting Your Company`s Intellectual Property : A Practical Guide to Trademarks, Copyrights, Patents & Trade Secrets

Bouchoux, Deborah E.

ISBN 10: 0814406017 / ISBN 13: 9780814406014

Verlag: AMACOM, 2001

Beschreibung

Ships from the UK. Used book that is in excellent condition. May show signs of wear or have minor defects.

Bestandsnummer des Verkäufers 15948725-6

Bibliografische Details

• Titel: Protecting Your Company`s Intellectual Property : A Practical Guide to Trademarks, Copyrights, Patents & Trade Secrets
• Verlag: AMACOM
• Erscheinungsjahr: 2001
• Sprache: Englisch
• ISBN-10: 0814406017
• ISBN-13: 9780814406014
• Einband: Hardcover
• Auflage: 1st.
• Zustand: Very Good

Über diesen Titel

Inhaltsangabe

This is a detailed look at how to protect the four key areas of "intellectual property": trademarks; copyrights; patents; and trade secrets (including customer lists, marketing plans, and other in-house documents). Written for a general business reader, the book shows that intellectual property is often a company's most valuable asset. In our age of e-mail, e-commerce and Web sites, protecting intellectual property is harder than ever. This book serves four functions: it explains what intellectual property is; it alerts managers that they NEED to protect their intellectual property; it shows them how to protect it; and it presents ideas for how to "enhance" the value of their "property". The book is packed with examples, offering tools for protecting intellectual property including: trademark and copyright application forms; sample employment agreements; an Internet usage policy; tips on preventing unauthorized dissemination of information via the Web; a guide for conducting an IP audit; and much more.

Über die Autorin bzw. den Autor

Bouchoux is an attorney specializing in intellectual property, and the author of three textbooks. She is in-house counsel at Management Information Consulting, Inc., and an instructor at Georgetown University.