Reputation: Realizing Value From The Corporate Image

Fombrun J. Charles

ISBN 10: 0875846335 / ISBN 13: 9780875846330

Verlag: Harvard Business Review Press, Usa, 1996

Beschreibung

441 pages. Book and Jacket are both in Very good condition throughout.

Bestandsnummer des Verkäufers 212580

Bibliografische Details

• Titel: Reputation: Realizing Value From The Corporate Image
• Verlag: Harvard Business Review Press, Usa
• Veröffentlichungsdatum: 1996
• Sprache: Englisch
• ISBN-10: 0875846335
• ISBN-13: 9780875846330
• Bindung: Hard Cover
• Ausgabe: First Edition.
• Zustand: Very Good
• Zustand des Schutzumschlags: Very Good
• Verkäuferkataloge:
  • Business and Finance

Über diesen Titel

Inhaltsangabe

Good reputations, says Charles Fombrun, create wealth. In this thoroughly accessible book, Fombrun shows that by developing strong and consistent images, well-regarded companies generate hidden assets - or reputational capital - that give them a distinct advantage.
Reputation examines how companies in a variety of industries, such as international fashion, investment banking, packaged goods, and even U.S. business schools, compete for prestige and achieve celebrity.
Vital, relevant, and readable for professionals in public, community, investor, and employee relations as well as brand and marketing managers and senior executives.

Über die Autorin bzw. den Autor

Charles Fombrun is research professor of management at the Stern School of Business, New York University.