Beschreibung
As new condition silver gray boards/silver spine/gold spine lettering contained in an as new condition non price-clipped color photographic dust jacket. Includes Author Dedication; Prologue; Appendix: Lessons to Lead By; Acknowledgments; Index; and An Exclusive Conversation With Robert Iger. "Nurturing creativity is less a skill than an art - especially at a company where the brand alone is synonymous with creativity. That's a lot to live up to. Bob Iger has not only lived up to ninety-six years of groundbreaking history but has moved the Disney brand for beyond anyone's expectations, and he has done it with grace and audacity. This book shows you how that's happened." - Steven Spielberg. "A grand vision defined: the CEO of Disney shares the ideas and values he embraced to reinvent one of the most beloved companies in the world and inspire the people who bring the magic to life. Robert Iger became CEO of the Walt Disney Company in 2005, during a difficult time. Competition was more intense than ever, and technology was changing faster than at any time in the company's history. Iger knew there was nothing to be gained from arguing over the past. The only thing that mattered was the future, and he believed he had a clear idea of the direction Disney needed to go. His vision came down to three clear ideas: Recommit to the concept that quality matters, embrace technology instead of fighting it, and think bigger - think globally - and turn Disney into a stronger brand in international markets. Fourteen years later, Disney is the largest, most respected media company in the world, counting Pixar, Marvel, Lucasfilm, and 21st Century Fox among its properties. Its value is nearly five times what it was when Iger took over, and he is recognized as one of the most innovative and successful CEOs of our era. In [the book], Robert Iger shares the lessons he's learned while running Disney and leading its 200,000 employees, and he explores the principles that are necessary for true leadership, including: OPTIMISM: Even in the face of difficult choices and less than ideal outcomes, an optimistic leader does not yield to pessimism. Simply put, people are not motivated or energized by pessimists. COURAGE: The foundation of risk-taking is courage, and in ever-changing, disrupted businesses, risk-taking is essential, innovation is vital, and true innovation only occurs when people have courage. FOCUS: Allocating time, energy, and resources to the strategies, problems, and projects that are of highest value is extremely important. It's imperative to communicate your priorities clearly and often. DECISIVENESS: All decisions, no matter how difficult, can and should be made in a timely way. Chronic indecision is not only inefficient and counterproductive, but deeply corrosive to morale. CURIOSITY: A deep and abiding curiosity enables the discovery of new people, places, and ideas, as well as an awareness and an understanding of the marketplace and its changing dynamics. The path to innovation begins with curiosity. FAIRNESS: Strong leadership embodies the fair and decent treatment of people. Empathy is essential, as is accessibility. People committing honest mistakes deserve second chances, and judging people too harshly generates fear and anxiety, which discourage communication and innovation. THOUGHTFULNESS: This is one of the most underrated elements of good leadership. It is the process of gaining knowledge so an opinion rendered or decision made is more credible - and more likely to be correct. INTEGRITY: Nothing is more important than the quality and integrity of an organization's people and its product. A company's success depends on setting high ethical standards for all things, big and small. This book is about the relentless curiosity that has driven Iger for 45 years, since the day he started as the lowliest studio grunt at ABC. It's also about thoughtfulness and respect, and a decency-over-dollars." - excerpt from jacket flaps. Bestandsnummer des Verkäufers 006229
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