Running Injuries: CIBA Clinical Symposia, Volume 32, Number 4, 1980

Brody, David M. and Bean, Kristine J. (Editor)

Verlag: CIBA Pharmaceutical Company, CIBA-GEIGY Corporation, Summit, NJ, 1980

Beschreibung

[2], 36, [6] p. Includes illustrations. Most illustrations in color. The Novartis Foundation, originally known as the Ciba Foundation, is well known to scientists and clinicians around the world for its symposia. From Wikipedia: "From Wikipedia: "Frank H. Netter (25 April 1906 17 September 1991) was an American surgeon and celebrated medical illustrator. The first edition of his Atlas of Human Anatomy his "personal Sistine Chapel" was published in 1989; he was a Fellow of the New York Academy of Medicine where he was first published in 1957. Frank Henry Netter was born in Manhattan at 53rd Street and Seventh Avenue, and grew up wanting to be an artist. In high school, he obtained a scholarship to study at the National Academy of Design, doing so at night while continuing high school. After further studying at the Art Students League of New York and with private teachers, he began a commercial art career, quickly achieving success and doing work for the Saturday Evening Post and The New York Times. However, his family disapproved of a career as an artist and he agreed to study medicine. After getting a degree at the City College of New York, he completed medical school at New York University and a surgical internship at Bellevue Hospital and attempted to begin practicing medicine. However, as Netter put it: "This was in 1933 the depths of the Depression and there was no such thing as medical practice. If a patient ever wandered into your office by mistake, he didn't pay." Having continued doing freelance art during his medical training, including some work for his professors, he fell back on medical art to supplement his income. In particular, pharmaceutical companies began seeking Netter for illustrations to help sell new products, such as Novocain. Soon after a misunderstanding wherein Netter asked for $1, 500 for a series of 5 pictures and an advertising manager agreed to and paid $1, 500 each-$7, 500 for the series-Netter gave up the practice of medicine. In 1936, the CIBA Pharmaceutical Company commissioned a small work from him, a fold-up illustration of a heart to promote the sale of digitalis. This proved hugely popular with physicians, and a reprint without the advertising copy was even more popular. Quickly following on the success of the fold-up heart, fold-up versions of other organs were produced. Netter then proposed that a series of pathology illustrations be produced. These illustrations were distributed to physicians as cards in a folder, with advertising for CIBA products on the inside of the folder, and were also popular with physicians. CIBA then collected these illustrations in book form, producing the CIBA Collection of Medical Illustrations, which ultimately comprised 8 volumes (13 books). Beginning in 1948, CIBA also re-used illustrations by Netter in another series of materials to be given to physicians, the Clinical Symposia series. These were small magazine-like brochures that typically featured an extensive article on a medical condition, commonly with about a dozen of Netter's illustrations. This series was produced until at least the early 1990s. In 1989, Netter's Atlas of Human Anatomy was published, assembled from his previous paintings and correlated by updated diagrams. CIBA's Medical Education Department (East Orange, NJ) filtered the paintings for printing, in an effort that The Big Green Books "might appear more 'even' over time."[this quote needs a citation] This sometimes resulted in a considerable reduction of color variation from the truly-unique originals. Digital re-scanning of the originals continue to be published by the current copyright owner to the collection, Elsevier Medical Publishing. Selected original paintings have been showcased internationally. Netter's career was presented in a commemorative video by Ciba-Geigy in 1988. In all, Netter produced nearly 4, 000 illustrations, which have been included in countless publications. In perspective, that number represents an image r.

Bestandsnummer des Verkäufers 69079

Bibliografische Details

• Titel: Running Injuries: CIBA Clinical Symposia, Volume 32, Number 4, 1980
• Verlag: CIBA Pharmaceutical Company, CIBA-GEIGY Corporation, Summit, NJ
• Erscheinungsjahr: 1980
• Einband: Wraps
• Illustrator: Netter, Frank H.
• Auflage: Presumed first edition/first printing.