Titel: Serious Creativity - Using The Power Of Lateral Thinking To Create New Ideas
Verlag: HarperCollins Publishers, London
Erscheinungsjahr: 1992
Sprache: Englisch
ISBN-10: 0002551438
ISBN-13: 9780002551434
Einband: Hardcover
Auflage: 1st Edition
Zustand: Very Good
Zustand des Schutzumschlags: Very Good

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Creativity is becoming increasingly important for all businesses as competition intensifies because to act creatively is the best and cheapest way to get added value out of existing resources and assets. In this book, the author brings up-to-date the core concept of his book "Lateral Thinking".

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