Strategic Marketing Management : A Process Based Approach

Moutinho, Luiz

ISBN 10: 1844800008 / ISBN 13: 9781844800001

Verlag: Cengage Learning, 2009

Former library copy. Pages intact with possible writing/highlighting. Binding strong with minor wear. Dust jackets/supplements may not be included. Includes library markings. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good. Bestandsnummer des Verkäufers 7781586-6

Inhaltsangabe:

Strategic Marketing Management: A process based approach integrates Marketing with other aspects of Management such as strategy, organisational theory, strategic financial management and management accounting, HRM, information systems, corporate image and communications, operations management and logistics. It provides students with an overview of how marketing fits into the overall management picture. Strategic Marketing Management: a process-based approach draws heavily on Business Process Re-engineering (BPR), a term which, in the past ten years, has caught the imagination of the business and commercial world.

Über die Autorin bzw. den Autor: Geoff Southern taught at Newcastle and Hull Universities before joining the University of Glasgow to teach Operations Management in the Business School.

Bibliografische Details

Titel: Strategic Marketing Management : A Process ...
Verlag: Cengage Learning
Erscheinungsdatum: 2009
Einband: Softcover
Zustand: Very Good
Auflage: 1st Edition.