Strategic Marketing Management : A Process Based Approach
Moutinho, Luiz
ISBN 10: 1844800008 ISBN 13: 9781844800001
Verlag: Cengage Learning, 2009
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Softcover
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Better World Books Ltd, Dunfermline, Vereinigtes Königreich
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Beschreibung
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Former library copy. Pages intact with minimal writing/highlighting. The binding may be loose and creased. Dust jackets/supplements are not included. Includes library markings. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good. Bestandsnummer des Verkäufers GRP88683924
Inhaltsangabe:
Strategic Marketing Management: A process based approach integrates Marketing with other aspects of Management such as strategy, organisational theory, strategic financial management and management accounting, HRM, information systems, corporate image and communications, operations management and logistics. It provides students with an overview of how marketing fits into the overall management picture. Strategic Marketing Management: a process-based approach draws heavily on Business Process Re-engineering (BPR), a term which, in the past ten years, has caught the imagination of the business and commercial world.
Über die Autorin bzw. den Autor: Geoff Southern taught at Newcastle and Hull Universities before joining the University of Glasgow to teach Operations Management in the Business School.
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Bibliografische Details
Titel: Strategic Marketing Management : A Process ...
Verlag: Cengage Learning
Erscheinungsdatum: 2009
Einband: Softcover
Zustand: Good
Auflage: 1st Edition.
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Strategic Marketing Management (Paperback)
Verlag:
Cengage Learning EMEA, London, 2009
ISBN 10: 1844800008
ISBN 13: 9781844800001
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Paperback. Zustand: new. Paperback. Strategic Marketing Management: A process based approach integrates Marketing with other aspects of Management such as strategy, organisational theory, strategic financial management and management accounting, HRM, information systems, corporate image and communications, operations management and logistics. It provides students with an overview of how marketing fits into the overall management picture. Strategic Marketing Management: a process-based approach draws heavily on Business Process Re-engineering (BPR), a term which, in the past ten years, has caught the imagination of the business and commercial world. Integrates Marketing with other aspects of Management such as strategy, organisational theory, strategic financial management and management accounting, HRM, information systems, corporate image and communications, operations management and logistics. This title draws heavily on Business Process Re-engineering (BPR). Shipping may be from multiple locations in the US or from the UK, depending on stock availability. Bestandsnummer des Verkäufers 9781844800001
Beispielbild für diese ISBN
Strategic Marketing Management (Paperback)
Verlag:
Cengage Learning EMEA, London, 2009
ISBN 10: 1844800008
ISBN 13: 9781844800001
Neu
Paperback
Erstausgabe
Anbieter: AussieBookSeller, Truganina, VIC, Australien
Verkäuferbewertung 5 von 5 Sternen
Paperback. Zustand: new. Paperback. Strategic Marketing Management: A process based approach integrates Marketing with other aspects of Management such as strategy, organisational theory, strategic financial management and management accounting, HRM, information systems, corporate image and communications, operations management and logistics. It provides students with an overview of how marketing fits into the overall management picture. Strategic Marketing Management: a process-based approach draws heavily on Business Process Re-engineering (BPR), a term which, in the past ten years, has caught the imagination of the business and commercial world. Integrates Marketing with other aspects of Management such as strategy, organisational theory, strategic financial management and management accounting, HRM, information systems, corporate image and communications, operations management and logistics. This title draws heavily on Business Process Re-engineering (BPR). Shipping may be from our Sydney, NSW warehouse or from our UK or US warehouse, depending on stock availability. Bestandsnummer des Verkäufers 9781844800001
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