TRUST AGENTS: Using the Web to Build Influence, Improve Reputation, and Earn Trust

Brogan, Chris; Smith, Julien

ISBN 10: 0470743085 / ISBN 13: 9780470743089

Verlag: Wiley, 2009

Beschreibung

NO markings/writings on text. **WILL SHIP WITHIN 24-48 HOURS WITH TRACKING**. Bestandsnummer des Verkäufers 7984

Bibliografische Details

Titel: TRUST AGENTS: Using the Web to Build ...

Verlag: Wiley

Erscheinungsdatum: 2009

Einband: Hardcover

Zustand: Near Fine

Zustand des Schutzumschlags: Near Fine

Auflage: 1st Edition

Über diesen Titel

Inhaltsangabe:

Book by Brogan Chris Smith Julien

Reseña del editor:

This book shows how to tap the power of social software and networks to build your business. In "Trust Agents", two social media veterans show you how to tap into the power of social networks to build your brand's influence, reputation, and, of course, profits. Today's online influencers are web natives who trade in trust, reputation, and relationships, using social media to accrue the influence that builds up or brings down businesses online. The book shows how people use online social tools to build networks of influence and how you can use those networks to positively impact your business. Because trust is key to building online reputations, those who traffic in it are 'trust agents,' the key people your business needs on its side. This book delivers actionable steps and case studies that show how social media can positively impact your business. It is written by authors with over ten years of online media experience. It shows you how to build and wield influence online to benefit your brand. It combines high-level theory with practical step-by-step guidance. If you want your business to succeed, don't sit on the sidelines. Instead, use the Web to build trust with your consumers using "Trust Agents".