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Bibliografische Details

Titel: Trust-Based Selling: Using Customer Focus and Collaboration to Build Long-Term Relationships
Verlag: McGraw Hill
Erscheinungsjahr: 2005
Sprache: Englisch
ISBN-10: 0071461949
ISBN-13: 9780071461948
Einband: hardcover
Auflage: 1st Edition.
Zustand: Good

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Inhaltsangabe

Sales based on trust are uniquely powerful. Learn from Charles Green, co-author of the bestseller The Trusted Advisor how to deserve and, therefore, earn a buyer’s trust.

Buyers prefer to buy from people they trust. However, salespeople are often mistrusted. Trust-Based Selling shows how trust between buyer and seller is created and explains how both sides benefit from it. Heavy with practical examples and suggestions, the book reveals why trust goes hand-in-hand with profit; how trust differentiates you from other sellers; and how to create trust in negotiations, closings, and when answering the six toughest sales questions. Trust-Based Selling is a must for anyone in sales, is especially invaluable for sellers of complex, intangible services.

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McGraw-Hill authors represent the leading experts in their fields and are dedicated to improving the lives, careers, and interests of readers worldwide

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