* A coherent introduction to e-business. * Integrates the vast range of relevant topics and issues within a clear theoretical framework. * Written by an author with fifteen years' experience of teaching the subject. * Allows students to understand and interpret the new developments that are taking place. Num Pages: 264 pages, 6 illustrations. BIC Classification: KJE. Category: (P) Professional & Vocational. Dimension: 248 x 179 x 21. Weight in Grams: 630. . 2006. 1st Edition. Hardcover. . . . .

Bestandsnummer des Verk�ufers V9781405125574

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Bibliografische Details

Titel

What is e-business?: How the Internet Transforms Organizations

Verlag

John Wiley and Sons Ltd

Erscheinungsjahr

2006

Sprache

Englisch

ISBN-10

1405125578

ISBN-13

9781405125574

Einband

Hardcover

Auflage

1. Auflage

Zustand

New

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Inhaltsangabe

Based on fifteen years’ experience teaching e-Business modules, Feng Li takes the reader through the vast range of topics and issues surrounding e-business. This much-needed new text gives business and technology students the integrated framework they need to interpret conflicting and rapidly changing business phenomena.

A coherent introduction to e-business.
Features case studies of the transformation of various industries, including banking, the music industry, e-tailing, the telecoms industry, and e-public services.
Discusses emerging issues such as privacy, security, identity and presence in the cyber world, Internet marketing, legal, regulatory, social and political issues.
Supported by online lecturer and student resources, available soon.

�ber die Autorin bzw. den Autor

Feng Li is Chair of E-Business Development at the University of Newcastle upon Tyne Business School.

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