The impact of digital platforms on voter behavior. Dieser Artikel ist nicht verfügbar.The impact of digital platforms on voter behavior

This study explores the impact of digital platforms on voting behavior in Morocco, focusing on how these tools influence voters' choices. Its main aim is to answer the following question: how do these tools impact Moroccan electoral behavior? By highlighting the effects of digital political campaigns, it reveals a significant influence on voting intentions and a contribution to political polarization. Digital platforms exacerbate divisions by amplifying exposure to divergent opinions and influencing political interactions. In addition, voters express concerns about information manipulation, underlining the importance of addressing these challenges in the modern electoral context in Morocco.

Dr. Hamza EL HAMDAOUI, Dozent für digitales Marketing an der EST Nador (UMP), Doktor der Wirtschafts- und Managementwissenschaften (UM5), Forscher am LARMODAD. Er ist Spezialist für digitale Transformation, Autor wissenschaftlicher Publikationen und aktiv in den Bereichen Bildung und Innovation.