A201_Harang soap is excellent

Kolozsváry, Sándor

Verlag: Erscheinungsdatum: 1929

Size: A4 (cca. 21 x 29 cm). Harang soap is excellent is a 1929 vintage Hungarian Art Deco commercial advertising poster designed by Sandor Kolozsvary In the late 1920s as it was a tradition there was a tender inviting entries for a competition to find the perfect poster for the Harang soap The winner was S ndor Bortnyik one of the masters of Hungarian poster art Together with R bert Ber ny and Lajos Kass k Bortnyik introduced the modernist constructivist poster style in Hungary in the 1920s His prominent commercial posters from the 1920s and 1930s are known worldwide Although Bortnyik won the competition the best 14 works were published in one of the most important graphic art magazines of the era Magyar Grafika Hungarian Graphics in 1929 These works are good examples of the so called objective poster which got its name after the focus on the advertised object differing from the previous commercial posters which motivated to consume goods in general The kind of objective posters came into being in the 1920s connected to the modern culture and lifestyle of the era This piece is one of the best 14 works created by S ndor Kolozsv ry It is a colourful piece which focuses on the advertised product The soap itself appears almost as large as life at the top in its original packaging in front of a yellow background The brand Harang means bell that was why the product had a graphical design of a bell as a trademark on the packaging The soap is depicted to be pulled out of the packaging by a pair of female hands which appear to be surrounding the pack There is a blue washbasin against full of foam One sheet is hanging out of the washbasin and bubbles are floating upwards The slogan appears in white in a black panel at the bottom The whole design is a concentrated composition in a lovely decorative portrayal Fine, light wear, small stains. Bestandsnummer des Verkäufers 2113

Bibliografische Details

Titel: A201_Harang soap is excellent
Erscheinungsdatum: 1929
Einband: Paper, stone lithography.