Transylvania Lottery Loan

Mallász Gitta

Erscheinungsdatum: 1940

Beschreibung

Size: Pre-war 1 Sheet (cca. 95 x 63 cm). Transylvania Lottery Loan A lucky way to place your money On this beautiful late Art Deco poster by Mallasz there is a representation of the Goddess Fortuna spreading money Beneath her we see a charming landscape resembling Transylvania This piece is a unique poster by Gitta Mall sz which was created in the short period when territories of Transylvania were given back to Hungary 1940 1944 The Transylvanian lottery loan was widely advertised by Gitta Mall sz s poster It even had a smaller version which was published in newspapers After introducing the loan to the market it proved to be a tremendous success for months endless lines queued up in front of the banks The success most probably was not caused by the poster of the loan but by the exaggerated mood thanks to the accomplishments of the revisions Gitta Mall sz was a world famous artist mostly due to her book Talking with Angels The book consists of a conversation of four people and an angel Hanna Dallos a graphic artist colleague of Gitta Mallasz talks in the name of the angel The book is based on a true story which took place in 1943 44 which was lived through by a group of young Jewish people first in a house on the country side then in a fake defence plant created to rescue Jews In this group Gitta Mall sz was the only not Jewish hence the only survivor later The lottery loan s poster was made in 1941 and it strongly and intentionally resembles the archaic style it looks like a woodcut Besides the iconography recalls allegories from the 19th century an angel appears in the air and she holds a horn of plenty from which symbols of wealth are falling down On the bottom of the poster mountains pine trees and rocks are visible but the strongest reference to Transylvania is the picture of a temple with a wooden steeple The steeple temple of K r sf similar to the one on the poster became a popular motif in Hungarian art in the beginning of the 20th century thus becoming a symbol of Transylvania see for example the Transylvania poster of Gy rgy Konecsni Gitta Mall sz lived up to the taste of the public of the 1940s with her archaic like style and gave the solemnity deserved by the genuine topic Contemporary photo by Tivadar Lissak Source http fortepan hu Fine, small tears along the borders, and some paper loss in one corner. Bestandsnummer des Verkäufers 347

Bibliografische Details

Titel: Transylvania Lottery Loan

Erscheinungsdatum: 1940

Einband: Paper, stone lithography.