Tungsram Krypton

Gábor Pál

Erscheinungsdatum: 1955

Beschreibung

Size: A1 1 Sheet (cca. 84 x 59 cm). Tungsram Krypton lightbulbs is a 1950s vintage Hungarian advertising poster designed by Pal Gabor Tungsram was established in 1896 The company was awarded a patent for electric bulbs with a tungsten filament in 1903 Later in 1934 they also announced a patent for Imre Br dy s electric bulb filled with krypton Both provided a longer lifetime for electric bulbs The firm produced telephone apparatuses wires and telephone switchboards since the establishment of the company Since World War I the mass production of radio tubes began which became the most profitable branch of the company The name Tungsram is a portmanteau of tungsten and wolfram as tungsten the metal used for making the filaments is known in Hungarian German and many other languages source wikipedia org Tungsram sold most of its products abroad although after the Second World War it had been nationalized but its subsidiaries in the Western countries remained Tungsram did not stop exporting and advertisments were needed for the exported products This particular piece is one example of those and it is a very interesting document of the Hungarian art scene of the era From 1949 until 1956 Hungarian artists had to follow the obligatory socialist realist style This constraint was hell for most of the very talented artists of the time as they did not get a chance to speak their personal artistic tone However there were some companies who exported products such as Tungsram and artists commissioned for the export campaigns got a chance to leave the socialist realist manner behind and create real art In order to show other countries how good the life and economy was in Hungary at the time the designers of the export posters were free to let their imagination go Moreover the final versions were printed on the best quality paper unlike the posters for the local market P l G bor the designer of the Tungsram Krypton was an important graphic artist of the period between 1935 1956 G bor had outstanding achievements in the fields of logo emblem design and typography After his emigration to France he gained success as a designer in Paris In the 1950s he designed cultural and export posters emblems and designs for important official fairs This design is a beautiful painted composition completely different from the obligatory socialist realist style in Hungary at the time The socialist realist posters depict happy workers socialist symbols flourishing economy in a monumental realistic manner Contrarily this one focuses on the object the light bulb It depicts a chandelier on which candles are replaced by krypton bulbs Below it the logo of the brand is written with modernist typography. Bestandsnummer des Verkäufers 2598

Bibliografische Details

Titel: Tungsram Krypton

Erscheinungsdatum: 1955

Einband: Paper, offset lithography.

Zustand: Fine, light creasing and wear.