Beschreibung
Dot Zero 1 - First Issue - 1966. Issue 1 of Dot Zero magazine. Dot Zero was a short lived magazine devoted to design. intro by Herbert Bayer. essays by Marshall McLuhan, Maurice Constant, Bruno Munari, Martin Krampen, Eugene Feldman, Bror Zachrisson, Arthur Drexler. Designed by Massimo Vignelli, 1966, 46 pages. wraps. Dot Zero was the house organ of Unimark, the firm that Massimo Vignelli cofounded with Ralph Eckerstrom, Wally Gutches, Larry Klein, Bob Noorda, Jim Fogelman and Bob Moldavsky in 1965. The prototypical corporate design consultancy, Unimark created identities and graphic programs for American Airlines, Memorex, Target, and the New York Subway System that are still in use today. In its attempt to reconcile what was widely considered an intuitive, artistic process with rigorous methodologies and a dedication to sophisticated marketing practices, Unimark in many ways anticipated the current interest in design thinking in business circles, and expanded the debate on the relationship of good design and good business that continues to this day. In this context, Dot Zero is especially remarkable. Intended as a quarterly, it published only five issues between 1966 and 1968 as a joint promotional venture with paper company Finch, Pryun. In terms of content, it was remarkably ambitious. Its editor, Robert Malone, described its mission in its inaugural issue: It will deal with the theory and practice of visual communication from varied points of reference, breaking down constantly what used to be thought of as barriers and are now seen to be points of contact. The list of contributors was astonishing for its time, and the topics it covered (new technologies, transportation graphics, semiotics) were not addressed in the mainstream design press then, and indeed in some cases would not be discussed elsewhere in such depth for decades. Massimo Vignelli was Dot Zero s designer and creative director. "cover wear, marks, inside is clean and tight" BX63. Bestandsnummer des Verkäufers ABE-1723381396337
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