Beschreibung
In the 1880s companies saw a way of reaching a wider audience by creating advertising material that was directed towards a young audience. The hope was that children might help to direct their parent's spending habits. By the early 1900s, advertisers had perfected this technique and had come up with a wide variety of paper games and toys meant to attract a child's attention. One such paper toy that was used by advertisers was paper dolls. With the combination of cheap printing and a surge in the popularity of paper dolls, manufacturers of all kinds of household goods took advantage by using them to promote their wares. The fashion and clothing industry in particular used this to great effect, as these ads were designed to mainly target young girls, and encourage them to desire to dress like their favorite paper doll. This collection consists of 11 items (25 dolls) of advertising paper dolls. Below is a brief description of the items within the collection. Dandyline Company Paper Doll (1917) The Dandyline Company, based in Chicago, IL, made dresses for young girls in the early 1900s. It then sold them to retail stores across the country along with an advertising paper doll. While the two dolls in this section are extremely similar, they are slightly different. This is mainly seen in the details of the yellow dress they are both wearing. The back of the doll had a space for the retail store to print its name and address. This is the "Little Sister" series and includes two dolls and 14 costumes. Note the gender specific objects being held by the costumes. The back of each out had a Lot No. so that one could order the exact outfit. The two stores on the back of the dolls in this collection are E. M. Devine in Philadelphia, PA, and Hirsch D. G. Co. in Decatur, IL. 2 Dolls + 13 outfits, CUT, Measures 7" x 2 1/4" (Doll) FA Quality Family (c1920) During the 1920s a company by the name of FA Quality Trimmings, which sold various ribbons and trimmings meant to accent clothing, started a line of dolls called the FA Quality Family. It was a set of 4 dolls- Mother, Sister, Betty, and Buddy (Buddy is missing from this collection) with three outfits each. On each sheet is the advertising phrase: "These cut out dolls serve two purposes; to amuse the children and to give you the style suggestions designed by experts." 3 UNCUT SHEETS (3 dolls + 9 outfits), Measures 7 3/4" x 5" Stories and Fashion (1934) Like the title suggests, this 16 pp. black and white booklet contains both paper dolls and short stories. Published by Mabley & Carew, a prominent department store in Cincinnati, Ohio, its goal was to help sell the clothing available at its store. The book contains six dolls: Mary, Tommy, the twins Betty & Bobby, Billy and Baby Jane. Beside each outfit is the price and department store floor in which it can be found on. The stories in this booklet are: The Little Boy and the Brook, My Fairy, and the Baby Stuart. Cover is detached. 6 Dolls + 10 outfits with accessories, UNCUT Booklet, Measures 7 1/2" 5 1/4" Miss Sunbeam Paper Doll Set (1949) Sunbeam Bread used their Miss Sunbeam doll to not only encourage the purchase of their baked goods, but also as a mean of selling their "Simplicity Printed Patterns". These sewing patterns allowed mothers to recreate the dresses Miss Sunbeam wore for their daughter. Next to each outfit was a product code that correlated to a specific sewing pattern. There are two pages for this item, the first page, with the doll, is in color, while the second page is in black and white. This would allow the child to have even more fun with the toy by coloring in the outfits. These two sheets are stapled together. 1 Doll + 9 outfits with accessories, 2 UNCUT SHEETS, Measures 12" x 8 3/4" Miss Sunbeam Paper Doll Set (c1950) The same paper doll as mention in the previous item, but with new outfits, mean for a new season. These outfits, along with the product code also gave an age range. Additionally this version had a teddy bea. Bestandsnummer des Verkäufers 27100103
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