Marketing Management - Hardcover

Peter, J. Paul; Donnelly, Jr, James

Hardcover

ISBN 10: 0077861051 ISBN 13: 9780077861056

Verlag: McGraw-Hill Education, 2012

Inhaltsangabe

Book by J Paul Peter James H Donnelly Jr

Über diesen Titel

Reseña del editor:

Marketing Management, 11e, is a text and casebook written by Peter and Donnelly. It is praised in the market for its organization, format, clarity, brevity and flexibility. The goal of this text is to enhance students knowledge of marketing management and to advance their skills in developing successful marketing strategies. The six stage learning approach is the focus of the text. Each section has as its objective either knowledge enhancement or skill development, or both. The framework and structure of the book is integrated throughout the sections of the new edition. The basic structure of the text continues to evolve and expand with numerous updates and revisions throughout.

Biografía del autor:

J. Paul Peter is another very highly regarded marketing educator and is also at UW-Madison.  He has won many awards for his contributions through research, textbooks, and education.

Über diese Auflage

• Verlag: McGraw-Hill Education
• Erscheinungsdatum: 2012
• ISBN 10: 0077861051
• ISBN 13: 9780077861056
• Einband: Tapa dura
• Anzahl der Seiten: 816