Toshiba: Defining a New Tomorrow (Japanese Business : The Human Face) - Softcover

Cutts, Robert L.

Softcover

ISBN 10: 0141017449 ISBN 13: 9780141017440

Verlag: Penguin, 2003

Inhaltsangabe

Book by Cutts Robert L

Über diesen Titel

Reseña del editor:

A history of Toshiba, the world's seventh largest integrated manufacturer of electrical and electronic goods, and for more than a century a leader among Japan's largest and most vigorous industrial enterprises.

Reseña del editor:

From its origins as an electrical machinery manufacturer in the late nineteenth century, through to its present global, high-technology pre-eminence, Toshiba has guided itself by a stable set of values that lie at the heart of its identity. Today more than ever, those values are under pressure to adjust to the pragmatism of globalization, while persevering in their principles. At the start of the 2000s the company, along with the entire economy of its home nation, faces one of the toughest environments in its history. Robert L. Cutts explores the challenges of the future: how to reorganize, how to re-strategize, how to re-capitalize, how to stay on top. He meets the people who steer this 50-billion-dollar-per-year IT colossus towards the digital age, and discovers how 'Committed to People, Committed to the Future' is more than a stirring slogan: it is a standard for action in every aspect of the company's life.

Über diese Auflage

• Verlag: Penguin
• Erscheinungsdatum: 2003
• ISBN 10: 0141017449
• ISBN 13: 9780141017440
• Einband: Tapa blanda
• Anzahl der Seiten: 288