Small Firms, Global Markets: Competitive Challenges in the New Economy - Hardcover

Hardcover

ISBN 10: 0230001920 ISBN 13: 9780230001923

Verlag: Palgrave Macmillan, 2007

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Reseña del editor:

This volume examines the forces and factors that shape the global competitive environment for small firms, and identifies representative case examples of successful and unsuccessful responses to competition from around the world. Additionally this book addresses academic, policy, and business practice issues vis-a-vis small enterprise survival. The introduction to the volume lays out the principal, overarching argument that the challenge to, and responses by, small firms in the era of globalization can best be addressed and understood through taking a holistic approach - one in which political and economic, macro and micro, industry-level and firm-level interact symbiotically.

Biografía del autor:

JORG MEYER-STAMER is founder and partner of mesopartner ParG, a research, training and consultancy firm specialized in territorial development. He is the author of various books and articles. He has also developed a number of methodologies that are used in territorial development across the world.

JERRY HAAR is Associate Dean for International Affairs and Projects in the College of Business Administration at Florida International University, USA. Dr. Haar holds graduate degrees from Johns Hopkins, Columbia, and Harvard and has written twelve books and numerous articles.

Über diese Auflage

• Verlag: Palgrave Macmillan
• Erscheinungsdatum: 2007
• ISBN 10: 0230001920
• ISBN 13: 9780230001923
• Einband: Tapa dura
• Anzahl der Seiten: 268
• Herausgeber: Ernst R., Meyer-Stamer J., Haar Jerry