Marketing and Consumption in Modern Japan: 122 (Routledge Studies in the Growth Economies of Asia) - Hardcover

Usui, Kazuo

Hardcover

ISBN 10: 0415323134 ISBN 13: 9780415323130

Verlag: Routledge, 2014

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Críticas:

"Professor Kazuo Usui has produced an original and insightful study of retail evolution and consumption in Japan. The use of a variety of sources to explain the changing distribution structures is an impressive template for studies of the retail and consumer history in other societies." – John Dawson, University of Edinburgh Business School

Reseña del editor:

This book explores the development in Japan throughout the twentieth century of marketing and consumerism. It shows how Japan had a long established indigenous traditional approach to marketing, separate from Western approaches to marketing, and discusses how the Japanese approach to marketing was applied in the form of new marketing activities, which, responding to changing patterns of consumption, contributed considerably to Japan's economic success. The book concludes with a discussion of how Japanese approach to marketing is likely to develop at a time when globalisation and international marketing are having an increasing impact in Japan.

Über diese Auflage

• Verlag: Routledge
• Erscheinungsdatum: 2014
• ISBN 10: 0415323134
• ISBN 13: 9780415323130
• Einband: Tapa dura
• Auflage: 1
• Anzahl der Seiten: 260