The Cultural Side of Innovation: Adding Values (Routledge Studies in Innovation, Organizations and Technology) - Hardcover

Jacobs, Dany

Hardcover

ISBN 10: 0415716195 ISBN 13: 9780415716192

Verlag: Routledge, 2013

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Críticas:

‘This book provides us with thrilling ideas about how innovations emerge and survive. Dany Jacob’s discussion about culture and the evolution of innovations touches upon a topic that ought to be more discussed by anyone who wants’ to understand tomorrow’s knowledge economy.’ -- Bertil Rolandsson, University of Gothenberg, Sweden

Reseña del editor:

In most discussions about the knowledge-based economy, innovation is associated or even equated with technology, while culture’s influence is ignored. Innovation is however embedded in cultural and social contexts, and neglecting these crucial contexts may impede an innovation’s diffusion―and eventual success.

This book places culture at the center of discussions on innovation, beginning with a comprehensive introduction to innovation’s various forms, including the history, sociology, and economics of innovation. Insights from marketing and psychology are integrated into a complexity theory framework, which are then utilized to evaluate case studies of organizations experiencing repeated innovation successes. The sometimes fraught relationship of firms to creativity is discussed, and a new model for to calculating the creativity of an economy is presented.

Über diese Auflage

• Verlag: Routledge
• Erscheinungsdatum: 2013
• ISBN 10: 0415716195
• ISBN 13: 9780415716192
• Einband: Tapa dura
• Auflage: 1
• Anzahl der Seiten: 214