The Butterfly Customer: Capturing the Loyalty of Today's Elusive Consumer - Softcover

O'Dell, Susan M.; Pajunen, Joan A.

Softcover

ISBN 10: 0471645184 ISBN 13: 9780471645184

Verlag: John Wiley & Sons Ltd, 2000

Inhaltsangabe

Book by ODell Susan M Pajunen Joan A

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Críticas:

"reading The Butterfly Customer is an excellent way to refocus your mind on what is really important to a business." (Marketing, 16 August 2001)

Reseña del editor:

Today's customer is a butterfly - sceptical and ready to flutter off to the competition at the drop of a hat. Businesses spend fortunes each year on loyalty schemes, yet many still fail to inspire true loyalty. This book redefines the meaning of customer loyalty and provides a master plan for success. Business managers will learn how to write their own contracts with customers, determine the promises each contract implies, and focus on delivering service. By running a business with integrity, they will develop new trust with their customers and profit by doing so

Über diese Auflage

• Verlag: John Wiley & Sons Ltd
• Erscheinungsdatum: 2000
• ISBN 10: 0471645184
• ISBN 13: 9780471645184
• Einband: Tapa blanda
• Anzahl der Seiten: 384