Business Principles and Management

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9780538697934: Business Principles and Management

Business Principles and Management 11E has combined new technology information with the sound fundamental topics needed to manage and operate a successful business. Finance, marketing, communications, and human resources are just some of the topics explored in this new text. Profiles of business leaders, challenges in the business world, and real-life scenarios are included in every chapter, bringing the world of business into your classroom. Sections on ethical and global issues make business relevant and interesting to students and readers.

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About the Author:

Kenneth E. Everard, EdD, is Professor Emeritus at The College of New Jersey, where he served as professor of management and as developer and administrator of graduate programs in business education, office administration, human resources management, and management. Earlier he taught business education at the secondary level and also taught accounting and management at the University of Maryland in College Park, Europe, and Asia.

Review:

Chapter 1: Characteristics of Business Chapter 2: Social and Ethical Environment of Business Chapter 3: Economic Environment of Business Chapter 4: International Environment of Business Chapter 5: Proprietorships and Partnerships Chapter 6: Corporate Forms of Business Ownership Chapter 7: Legal Aspects of Business Chapter 8: Technology and Information Management Chapter 9: Organizational Communications Chapter 10: Management Functions and Decision Making Chapter 11: The Manager as Leader Chapter 12: Planning and Organizing Chapter 13: Implementing and Controlling Chapter 14: Financial Records in a Business Chapter 15: Financial Analysis of a Business Chapter 16: Financing a Business Chapter 17: Financial Services Chapter 18: Credit and Collections Chapter 19: Business Risks and Insurance Chapter 20: Production and Operations Management Chapter 21: Nature and Scope of Marketing Chapter 22: Product Development and Distribution Chapter 23: Purchasing, Pricing, and Promotion Chapter 24: E-Commerce Glossary Index

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Everard, Kenneth E.; Burrow, James L.
Verlag: South-Western Educational Pub
ISBN 10: 0538697938 ISBN 13: 9780538697934
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Kenneth E. Everard, James L. Burrow
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Kenneth E. Everard; James L. Burrow
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