The Innovation Master Plan: The CEO's Guide to Innovation - Softcover

Morris-langdon

Softcover

ISBN 10: 061551202X ISBN 13: 9780615512020

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Reseña del editor:

Is there any doubt in your mind about the importance of innovation? Do you feel that innovation is vital to the future of your company? Then perhaps you've already discovered that the process of innovation is difficult to manage. It's risky, expensive, and unpredictable. Further, some leaders look at the innovations that come from companies like Apple or P&G, and think, "We don't have people or resources like theirs. We can't do that kind of magic." But the truth is that Apple's success, or P&G's, or Toyota's, isn't due to magic; it's because they follow a disciplined innovation process. So the best way for your firm to become an innovator is to adopt a systematic approach applies the best tools, and also goes beyond tools to help you manage the large scale risks and opportunities that your organization faces. This system elevates innovation to what it really should be, a strategic asset to your organization. Defining that system is the intent behind The Innovation Master Plan.

Biografía del autor:

Langdon Morris is a co-founder and partner of InnovationLabs (www.innovationlabs.com), one of the world's leading innovation consultants. His five innovation books are recognized globally as some of the most important titles of the last decade.

Über diese Auflage

• Erscheinungsdatum: 2011
• ISBN 10: 061551202X
• ISBN 13: 9780615512020
• Einband: Tapa blanda