More Guerrilla Marketing Research: Asking the Right People, the Right Questions, the Right Way, and Effectively Using the Answers to Make More Money - Hardcover

Kaden, Robert J.; Linda, Gerald; Levinson, Jay Conrad

Hardcover

ISBN 10: 0749455470 ISBN 13: 9780749455477

Verlag: Kogan Page, 2009

Inhaltsangabe

Book by Kaden Robert J Linda Gerald Levinson Jay Conrad

Über diesen Titel

Críticas:

""The authors bring their many years of research experience to their presentation, thus providing practical insights as well as a hands-on guide to marketing research."" -- "Choice"

Reseña del editor:

More Guerrilla Marketing Research, the follow-up title to Guerrilla Marketing Research destroys the myth that only big companies can afford marketing research. The new book focuses on why small and mid-sized businesses can benefit from conducting focus groups and surveys - and how they can do it, by asking the right questions, the right way, and effectively using the answers to make more money. Authored by Robert J.Kaden, Gerald Linda and Jay Conrad Levinson, More Guerrilla Marketing Research includes new and updated material on setting research goals and objectives; how to set a research budget; secondary research; qualitative research; research into emotions; customer satisfaction research; and the future of marketing research.

This compelling book will take readers on a fascinating journey through one of the most misunderstood and under-utilized marketing techniques. The secrets unveiled and the tips offered will benefit the most sceptical business owner, manager or entrepreneur.

Über diese Auflage

• Verlag: Kogan Page
• Erscheinungsdatum: 2009
• ISBN 10: 0749455470
• ISBN 13: 9780749455477
• Einband: Tapa dura
• Auflage: 1
• Anzahl der Seiten: 368