Interviews Observation and Focus Groups: 110 methods for user-centered design - Softcover

Curedale, Robert A.

Softcover

ISBN 10: 0989246833 ISBN 13: 9780989246835

Verlag: Design Community College Inc, 2013

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Reseña del editor:

The methods described in this book can be used by designers to better understand the perspectives of the people that the designs are intended for. They will help the design team: 1. Make informed design decisions 2. Identify areas of opportunity 3. Analyzing a competitive landscape 4. To understand trends 5. To analyze complex, changing and ambiguous design problems 6. Enable meaningful conversations about difficult design topics 7. Use real-time information to help identify problems and make the best decisions 8. Create design that has a better return on investment 9. Understand your customer’s perspectives 10. Create more successful design. These user-centered methods can be applied to support informed design decisions as part of a Design Thinking approach. Design Thinking is an approach to designing products, services, architecture, spaces and experiences that is being quickly adopted by designers, architects and some of the world’s leading brands. This book is an indispensable reference guide for: 1. Architects, industrial designers, interior designers, UX and web designers, service designers, exhibit designers, design educators and students, visual communication designers, packaging and fashion designers, all types of designers 2. Engineers and Marketing professionals 3. Executives and senior business leaders 4. Decision makers in R&D of products, services, systems and experiences 5. School teachers and school students

Biografía del autor:

Rob Curedale was born in Australia and worked as a designer, director and educator in leading design offices in London, Sydney, Switzerland, Portugal, Los Angeles, Silicon Valley, Detroit, and China. He designed and managed over 1,000 products and experiences as a consultant and in-house design leader for the world’s most respected brands. Rob has three decades experience in every aspect of product development, leading design teams to achieve transformational improvements in operating and financial results. Rob’s designs can be found in millions of homes and workplaces around the world. He is the author of eight books related to design, research and design thinking. Rob teaches as an Adjunct Professor at Art Center College of Design in Pasadena and consults to organizations in the United States and internationally and presents workshops related to design. He has taught at many respected design schools and universities throughout the world including Yale, Pepperdine University, Art Center Pasadena, Loyola University, Cranbrook, Pratt, Art Center Europe; and schools in Portugal, China and Australia.

Über diese Auflage

• Verlag: Design Community College Inc
• Erscheinungsdatum: 2013
• ISBN 10: 0989246833
• ISBN 13: 9780989246835
• Einband: Tapa blanda
• Anzahl der Seiten: 188