Edison in the Boardroom Revisited: How Leading Companies Realize Value from Their Intellectual Property, 2nd Edition: 37 (Intellectual ... Management, Licensing, Special Topics) - Hardcover

Harrison

Hardcover

ISBN 10: 1118004531 ISBN 13: 9781118004531

Verlag: Wiley, 2011

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Reseña del editor:

A revised and expanded edition of the groundbreaking Edison in the Boardroom, highlighting the winning strategies today's biggest companies use to maximize the value of their intellectual property Now fully revised and expanded, Edison in the Boardroom, Second Edition takes an in-depth look at the revolutionary concept of intellectual asset management (IAM). Incorporating stories and teachings from some of the most successful companies in the world such as Hewlett-Packard, IBM, Procter & Gamble, Rockwell, Dow, Ford and many others Harrison and Sullivan have made an exhaustive study of IAM and its implications for today's businesses. * Features updated interviews of companies, and a new treatment of the Profit Center Level * Updates stories and teachings from some of the most successful companies in the world * Showcases a hierarchy of best practices that today's companies can integrate into their own business philosophies to gain the best return from their intellectual assets Edison in the Boardroom, Second Edition compiles a wealth of knowledge and successful stories that illustrate how far businesses have come in their ability to leverage and monetize their intellectual assets.

Contraportada:

"The second edition of Edison in the Boardroom surpasses the first. It is a timely peek behind the scenes at how companies manage and measure some of their most valuable assets, and how businesses use them to succeed."—SCOTT FRANK, President and CEO, AT&T Intellectual Property

"In this second edition of Edison in the Boardroom, Suzanne Harrison and Patrick Sullivan have really managed to identify and integrate the major changes of the last ten years that have changed the Intellectual Asset Management landscape. Now more than ever, a business strategy without an IP strategy is no strategy!" —RUUD PETERS, Chief Intellectual Property Officer, Philips

"A must-read for anyone involved in Open Innovation. This latest installment in the Boardroom series offers keen insights, stories and best practices, enabling us to learn from each other to become even more effective strategic innovation partners."—JEFF WEEDMAN, Vice President, Global Business Development, Procter & Gamble

"Recognized around the world as pioneers in the emerging field of intellectual property strategy, Suzanne Harrison and Patrick Sullivan deliver a must-read guide for business executives ready to maximize the creation and exploitation opportunities for their companies' intellectual property. Edison in the Boardroom Revisited presents an insider's view of the best IP practices used at the world's leading innovation companies organized in an easy-to-understand framework that can be used by companies at all stages of maturity, in any industry, whether now or in the future. This book should be read and re-read by anyone serious about understanding IP strategy."—ALLEN M. LO, Deputy General Counsel and Vice President, Intellectual Property, Juniper Networks, Inc.

Über diese Auflage

• Verlag: Wiley
• Erscheinungsdatum: 2011
• ISBN 10: 1118004531
• ISBN 13: 9781118004531
• Einband: Tapa dura
• Auflage: 2
• Anzahl der Seiten: 272