Verwandte Artikel zu Designing Brand Identity: An Essential Guide for the...

Designing Brand Identity: An Essential Guide for the Whole Branding Team

4,14 durchschnittliche Bewertung
( 2.370 Bewertungen bei Goodreads )
 
9781118980828: Designing Brand Identity: An Essential Guide for the Whole Branding Team
Alle Exemplare der Ausgabe mit dieser ISBN anzeigen:
 
 

Whether you're the project manager for your company's rebrand, or you need to educate your staff or your students about brand fundamentals, Designing Brand Identity is the quintessential resource. From research to brand strategy to design execution, launch, and governance, Designing Brand Identity is a compendium of tools for branding success and best practices for inspiration. 3 sections: brand fundamentals, process basics, and case studies.Over 100 branding subjects, checklists, tools, and diagrams.50 case studies that describe goals, process, strategy, solution, and results.Over 700 illustrations of brand touchpoints.More than 400 quotes from branding experts, CEOs, and design gurus., "Designing Brand Identity is a comprehensive, pragmatic, and easy-to-understand resource for all brand builders global and local. It's an essential reference for implementing an entire brand system."- Carlos Martinez Onaindia, Global Brand Studio Leader, Deloitte "Alina Wheeler explains better than anyone else what identity design is and how it functions. There's a reason this is the 5th edition of this classic."- Paula Scher, Partner, Pentagram "Designing Brand Identity is the book that first taught me how to build brands., For the past decade, it's been my blueprint for using design to impact people, culture, and business."- Alex Center, Design Director, The Coca-Cola Company "Alina Wheeler's book has helped so many people face the daunting challenge of defining their brand."- Andrew Ceccon, Executive Director, Marketing, FS Investments "If branding was a religion, Alina Wheeler would be its goddess, and Designing Brand Identity its bible."- Olka Kazmierczak, Founder, Pop Up Grupa "The 5th edition of Designing Brand Identity is the Holy Grail. This book is the professional gift you have always wanted."- Jennifer Francis, Director of Marketing, Communications, and Visitor Experience, Louvre Abu Dhabi

Die Inhaltsangabe kann sich auf eine andere Ausgabe dieses Titels beziehen.

Reseña del editor:

The bestselling guide to branding, updated with emerging trends and technologies Designing Brand Identity provides in-depth guidance for the entire branding team, with a universal five-stage process for brand development and implementation. From research and analysis through launch and governance, this book provides expert insight on all aspects of the process, and describes the best practices that build better brands. This updated fifth edition includes new and expanded coverage of social media cross channel synergy, crowdsourcing, SEO, experience branding, mobile devices, wayfinding, and placemaking, with 30 all-new case studies of top brands from various industries around the world. Fuel recognition, amplify market differentiation, create cohesion, and project value with the essential concepts and practices that build and maintain strong brands. Brand identity is key to an organization's success, helping customers navigate their options in an expanding marketplace rife with competition. How does your brand stand out? How do you attract your target? It's all in the process. This book delivers a clear roadmap to brand development and maintenance, with in-depth guidance every step of the way. * Infuse your brand with authenticity and meaning * Create a cohesive suite of branding products * Design for flexibility, durability, and sustainability * Develop solid strategy around positioning, architecture, and more A successful brand requires zero context, and is recognizable when stripped down to its barest bones; Coca-Cola, Apple, Nike, Disney, McDonalds the strongest brands are immediately recognized as a safe bet and a better value over the competition anywhere in the world. It's no coincidence that certain brands endure, while others undergo repeated revamps to remain relevant. Designing Brand Identity shows you how to recognize the myriad factors that contribute to strength, and merge them into your organization's winning brand.

Biografía del autor:

Alina Wheeler, Philadelphia, PA Branding consultant whose clients have included Vanguard, Berwind, Advanta, Guardian, and IBM; Author of Brand Atlas: Branding Intelligence Made Visible, along with the past best-selling editions of Designing Brand Identity; Member of the advisory council for The Dictionary of Brand along with Seth Godin, Al Ries, Tom Kelley, and Hugh Dubberly; Frequent speaker to executives, practitioners and students around the world.

„Über diesen Titel“ kann sich auf eine andere Ausgabe dieses Titels beziehen.

Beste Suchergebnisse bei AbeBooks

Foto des Verkäufers

Wheeler, Alina; Millman, Debbie (FRW)
Verlag: Wiley (2017)
ISBN 10: 1118980824 ISBN 13: 9781118980828
Neu Hardcover Anzahl: 5
Anbieter:
GreatBookPrices
(Columbia, MD, USA)
Bewertung

Buchbeschreibung Zustand: New. Bestandsnummer des Verkäufers 21465077-n

Weitere Informationen zu diesem Verkäufer | Verkäufer kontaktieren

Neu kaufen
EUR 27,38
Währung umrechnen

In den Warenkorb

Versand: EUR 2,53
Innerhalb USA
Versandziele, Kosten & Dauer
Beispielbild für diese ISBN

Alina Wheeler
Verlag: John Wiley and Sons (2017)
ISBN 10: 1118980824 ISBN 13: 9781118980828
Neu Hardcover Anzahl: > 20
Anbieter:
INDOO
(Avenel, NJ, USA)
Bewertung

Buchbeschreibung Zustand: New. Brand New. Bestandsnummer des Verkäufers 1118980824

Weitere Informationen zu diesem Verkäufer | Verkäufer kontaktieren

Neu kaufen
EUR 30,89
Währung umrechnen

In den Warenkorb

Versand: EUR 3,82
Innerhalb USA
Versandziele, Kosten & Dauer
Foto des Verkäufers

Wheeler, Alina
Verlag: Wiley (2017)
ISBN 10: 1118980824 ISBN 13: 9781118980828
Neu Hardcover Anzahl: 20
Anbieter:
booksXpress
(Freehold, NJ, USA)
Bewertung

Buchbeschreibung Hardcover. Zustand: new. Bestandsnummer des Verkäufers 9781118980828

Weitere Informationen zu diesem Verkäufer | Verkäufer kontaktieren

Neu kaufen
EUR 35,31
Währung umrechnen

In den Warenkorb

Versand: Gratis
Innerhalb USA
Versandziele, Kosten & Dauer
Foto des Verkäufers

Wheeler, Alina
Verlag: Wiley 10/16/2017 (2017)
ISBN 10: 1118980824 ISBN 13: 9781118980828
Neu Hardcover Anzahl: 5
Anbieter:
BargainBookStores
(Grand Rapids, MI, USA)
Bewertung

Buchbeschreibung Hardback or Cased Book. Zustand: New. Designing Brand Identity: An Essential Guide for the Whole Branding Team. Book. Bestandsnummer des Verkäufers BBS-9781118980828

Weitere Informationen zu diesem Verkäufer | Verkäufer kontaktieren

Neu kaufen
EUR 35,44
Währung umrechnen

In den Warenkorb

Versand: Gratis
Innerhalb USA
Versandziele, Kosten & Dauer
Beispielbild für diese ISBN

Wheeler, Alina
Verlag: Wiley (2017)
ISBN 10: 1118980824 ISBN 13: 9781118980828
Neu Hardcover Anzahl: > 20
Anbieter:
Lakeside Books
(Benton Harbor, MI, USA)
Bewertung

Buchbeschreibung Zustand: New. BRAND NEW, GIFT QUALITY, DIRECT FROM THE PUBLISHER!. Bestandsnummer des Verkäufers OTF-S-9781118980828

Weitere Informationen zu diesem Verkäufer | Verkäufer kontaktieren

Neu kaufen
EUR 34,81
Währung umrechnen

In den Warenkorb

Versand: EUR 3,82
Innerhalb USA
Versandziele, Kosten & Dauer
Beispielbild für diese ISBN

Alina Wheeler
Verlag: Wiley (2017)
ISBN 10: 1118980824 ISBN 13: 9781118980828
Neu Hardcover Anzahl: > 20
Anbieter:
Welcome Back Books
(Toledo, OH, USA)
Bewertung

Buchbeschreibung Hardcover. Zustand: NEW. Clean and crisp and new!. Bestandsnummer des Verkäufers 3531436199

Weitere Informationen zu diesem Verkäufer | Verkäufer kontaktieren

Neu kaufen
EUR 42,01
Währung umrechnen

In den Warenkorb

Versand: Gratis
Innerhalb USA
Versandziele, Kosten & Dauer
Beispielbild für diese ISBN

Wheeler, Alina
Verlag: Wiley (2017)
ISBN 10: 1118980824 ISBN 13: 9781118980828
Neu Hardcover Anzahl: > 20
Anbieter:
Save With Sam
(North Miami, FL, USA)
Bewertung

Buchbeschreibung Hardcover. Zustand: New. Brand New!. Bestandsnummer des Verkäufers 1118980824

Weitere Informationen zu diesem Verkäufer | Verkäufer kontaktieren

Neu kaufen
EUR 42,48
Währung umrechnen

In den Warenkorb

Versand: Gratis
Innerhalb USA
Versandziele, Kosten & Dauer
Foto des Verkäufers

Alina Wheeler
Verlag: John Wiley & Sons Inc, New York (2017)
ISBN 10: 1118980824 ISBN 13: 9781118980828
Neu Hardcover Anzahl: 1
Anbieter:
Grand Eagle Retail
(Wilmington, DE, USA)
Bewertung

Buchbeschreibung Hardcover. Zustand: new. Hardcover. The bestselling guide to branding, updated with emerging trends and technologies Designing Brand Identity provides in-depth guidance for the entire branding team, with a universal five-stage process for brand development and implementation. From research and analysis through launch and governance, this book provides expert insight on all aspects of the process, and describes the best practices that build better brands. This updated fifth edition includes new and expanded coverage of social media cross channel synergy, crowdsourcing, SEO, experience branding, mobile devices, wayfinding, and placemaking, with 30 all-new case studies of top brands from various industries around the world. Fuel recognition, amplify market differentiation, create cohesion, and project value with the essential concepts and practices that build and maintain strong brands. Brand identity is key to an organization's success, helping customers navigate their options in an expanding marketplace rife with competition. How does your brand stand out? How do you attract your target? It's all in the process. This book delivers a clear roadmap to brand development and maintenance, with in-depth guidance every step of the way. Infuse your brand with authenticity and meaning Create a cohesive suite of branding products Design for flexibility, durability, and sustainability Develop solid strategy around positioning, architecture, and more A successful brand requires zero context, and is recognizable when stripped down to its barest bones; Coca-Cola, Apple, Nike, Disney, McDonalds?the strongest brands are immediately recognized as a safe bet and a better value over the competition anywhere in the world. It's no coincidence that certain brands endure, while others undergo repeated revamps to remain relevant. Designing Brand Identity shows you how to recognize the myriad factors that contribute to strength, and merge them into your organization's winning brand. The bestselling guide to branding, updated with emerging trends and technologies Designing Brand Identity provides in-depth guidance for the entire branding team, with a universal five-stage process for brand development and implementation. Shipping may be from multiple locations in the US or from the UK, depending on stock availability. Bestandsnummer des Verkäufers 9781118980828

Weitere Informationen zu diesem Verkäufer | Verkäufer kontaktieren

Neu kaufen
EUR 44,23
Währung umrechnen

In den Warenkorb

Versand: Gratis
Innerhalb USA
Versandziele, Kosten & Dauer
Beispielbild für diese ISBN

Alina Wheeler
Verlag: Wiley 2017-12-08, Hoboken (2017)
ISBN 10: 1118980824 ISBN 13: 9781118980828
Neu Hardcover Anzahl: > 20
Anbieter:
Blackwell's
(Oxford, OX, Vereinigtes Königreich)
Bewertung

Buchbeschreibung hardback. Zustand: New. Language: ENG. Bestandsnummer des Verkäufers 9781118980828

Weitere Informationen zu diesem Verkäufer | Verkäufer kontaktieren

Neu kaufen
EUR 43,00
Währung umrechnen

In den Warenkorb

Versand: EUR 4,63
Von Vereinigtes Königreich nach USA
Versandziele, Kosten & Dauer
Beispielbild für diese ISBN

Wheeler, Alina
Verlag: Wiley (2017)
ISBN 10: 1118980824 ISBN 13: 9781118980828
Neu Hardcover Anzahl: 1
Anbieter:
GF Books, Inc.
(Hawthorne, CA, USA)
Bewertung

Buchbeschreibung Zustand: New. A+ Customer service! Satisfaction Guaranteed! Book is in NEW condition. Bestandsnummer des Verkäufers 1118980824-2-1

Weitere Informationen zu diesem Verkäufer | Verkäufer kontaktieren

Neu kaufen
EUR 47,91
Währung umrechnen

In den Warenkorb

Versand: Gratis
Innerhalb USA
Versandziele, Kosten & Dauer

Es gibt weitere Exemplare dieses Buches

Alle Suchergebnisse ansehen