Making Advertisements and Making Them Pay (Classic Reprint) - Softcover

Durstine, Roy S.

Softcover

ISBN 10: 1330053303 ISBN 13: 9781330053300

Verlag: Forgotten Books, 2018

Über diesen Titel

Reseña del editor:

Excerpt from Making Advertisements and Making Them Pay

To judge by the looks of the magazines and newspapers, there must have been conversations of this sort in a great many factories in the past ten years.

Never was there a year in which so many people have said, Oh, are you in the advertis ing business? That must be fascinating work!

Bright-eyed young men and women come into advertising agencies with letters of introduction and say they want to go into advertising. Some times they want to work for nothing just to get started. Usually they call it a game which it isn't.

About the Publisher

Forgotten Books publishes hundreds of thousands of rare and classic books. Find more at www.forgottenbooks.com

This book is a reproduction of an important historical work. Forgotten Books uses state-of-the-art technology to digitally reconstruct the work, preserving the original format whilst repairing imperfections present in the aged copy. In rare cases, an imperfection in the original, such as a blemish or missing page, may be replicated in our edition. We do, however, repair the vast majority of imperfections successfully; any imperfections that remain are intentionally left to preserve the state of such historical works.

Reseña del editor:

Excerpt from Making Advertisements and Making Them Pay

Advertising came into the world because men were too impatient to wait for Mrs. Jones to tell Mrs. Smith that Brown's pickles were good to eat. Brown discovered that he could tell two million Mrs. Smiths and Mrs. Joneses about his pickles and that he could sell a lot more pickles that way than by waiting for the news to leak out by itself.

"But," said Brown's partner, "I believe in word-of-mouth advertising."

"So do I," agreed Brown. "But it takes too long."

"What I mean is this," his partner went on. "If Mrs. Jones tells Mrs. Brown, she'll believe it. If we tell her, she'll think we are trying to put something over."

"That depends on how we tell her," said Brown.

About the Publisher

Forgotten Books publishes hundreds of thousands of rare and classic books. Find more at www.forgottenbooks.com

This book is a reproduction of an important historical work. Forgotten Books uses state-of-the-art technology to digitally reconstruct the work, preserving the original format whilst repairing imperfections present in the aged copy. In rare cases, an imperfection in the original, such as a blemish or missing page, may be replicated in our edition. We do, however, repair the vast majority of imperfections successfully; any imperfections that remain are intentionally left to preserve the state of such historical works.

Über diese Auflage

• Verlag: Forgotten Books
• Erscheinungsdatum: 2018
• ISBN 10: 1330053303
• ISBN 13: 9781330053300
• Einband: Tapa blanda
• Anzahl der Seiten: 298