Mastering Fashion Marketing: 29 (Palgrave Master Series) - Softcover

Jackson, Tim

Softcover

ISBN 10: 140391902X ISBN 13: 9781403919021

Verlag: Palgrave, 2008

Inhaltsangabe

THIS IS THE FIRST BOOK ON THE SUBJECT THAT COMBINES CONTEMPORARY MARKETING THEORY WITH ANALYSIS OF OPERATIONAL MARKETING PRACTICE WITHIN THE FASHION INDUSTRY. IT CONTAINS THE VIEWS OF KEY PRACTITIONERS AND MUCH ORIGINAL CASE STUDY MATERIAL FROM LEADING FASHION ORGANIZATIONS TO PROVIDE UNIQUE INSIGHTS INTO THE REALITY OF FASHION MARKETING.

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Biografía del autor:

Tim Jackson is Principal Lecturer at the London College of Fashion specialising in luxury brand management, fashion buying and marketing. Tim had previously worked in fashion retail management and buying for a number of UK brands including Burton, Jaeger, Dash and Harrods. He consults on fashion branding and writes as both a journalist and academic researcher on fashion business

David Shaw is one of the UK's leading fashion marketing& retailing academics and writers, working freelance with many international universities including the Institute Marangoni and The Dublin Institute of Technology. He has worked from shop floor to director level for many of the UK's largest fashion companies including Bhs, Debenhams, Top Shop and Burton

They are authors of Mastering Fashion Buying and Merchandising Management

Über diese Auflage

• Verlag: Palgrave
• Erscheinungsdatum: 2008
• ISBN 10: 140391902X
• ISBN 13: 9781403919021
• Einband: Tapa blanda
• Anzahl der Seiten: 396