Inspire Good: Nonprofit Marketing for a Better World - Softcover

Weger, Bill

Softcover

ISBN 10: 1426989083 ISBN 13: 9781426989087

Verlag: Trafford, 2011

Über diesen Titel

Reseña del editor:

If you are a nonprofit marketer seeking to learn how to inspire more good, you'll need this guidebook to get the job done. Bill Weger, a nonprofit marketing veteran with more than twenty-five years of experience serving the nonprofit and government sectors, shares proven methods on how to gain more traction using social media, media relations, branding, and message development. Get ready to discover how to start conversations that spark social change; leverage new and traditional media to accomplish your goals; and use proven theories, practices and success stories to your advantage. You'll also learn how to improve your marketing by analyzing case studies from a variety of nonprofits, including the American Red Cross, YMCA, Lutheran Services in America, and Network for Good. By equipping yourself with updated marketing tactics, you'll outperform your peers from the biggest corporations with larger budgets. Inspire Good boils down to getting people to take positive action that makes a difference.

Biografía del autor:

Bill Weger is the founder and senior partner of Image One PR, a social marketing and strategic communications firm that specializes in nonprofits, associations, health care, education, and government. He began his communications career twenty-five years ago at the American Red Cross National Headquarters in Washington, DC. Visit his website at www.imageonepr.com.

Über diese Auflage

• Verlag: Trafford
• Erscheinungsdatum: 2011
• ISBN 10: 1426989083
• ISBN 13: 9781426989087
• Einband: Tapa blanda
• Anzahl der Seiten: 200