Running: How To Design And Execute A Winning Political Campaign - Softcover

Fusco, Peter J.

Softcover

ISBN 10: 1440421919 ISBN 13: 9781440421914

Verlag: CreateSpace Independent Publishing Platform, 2008

Inhaltsangabe

Book by Fusco Peter J

Über diesen Titel

Reseña del editor:

This is the 4th edition of Peter Fusco's acclaimed guide on how to design and execute a winning political campaign. Completely revamped to cover the most modern technologies, this new edition contains additions to two chapters dealing with the effective use of the Internet in a contemporary political campaign. Using his years of teaching as a foundation, Peter Fusco goes at the art of political campaigning in a no-nonsense, non-partisan, hard-nosed, businesslike way. There is no other book on the market today that so completely treats the subject. With RUNNING, you will be able to answer the following questions: Should I run for office? How much money will I need? How do I raise the money? How do I use the Internet to raise money and run an effective cyber-campaign? How do I write that big speech? What talking points will be most effective, and how do I develop them? What media should I buy, and when should I buy it? When is it smart to go negative? How do I determine who is persuadable? How do I get my message to them? Should I spend any money on newspaper ads? How do I calculate the performance of a voting district? What do I wear to the big Bar-B-Q? Everything you need to know and understand, and so much more is in RUNNING. For pros as well as novices, Running: How To Design And Execute A Winning Political Campaign is the complete guide, the only book you will ever need to mount an effective political campaign.

Biografía del autor:

Author, teacher, talk show host, political pundit and participant, Peter J. Fusco has been steeped in politics for over 30 years. Having done his post-graduate work at Albany State University's prestigious Rockefeller School of Government, Peter Fusco is both a student and practitioner of the political arts.

Über diese Auflage

• Verlag: CreateSpace Independent Publishing Platform
• Erscheinungsdatum: 2008
• ISBN 10: 1440421919
• ISBN 13: 9781440421914
• Einband: Tapa blanda
• Auflage: 2
• Anzahl der Seiten: 322