Tourism Marketing: On Both Sides of the Counter - Hardcover

Hardcover

ISBN 10: 1443842591 ISBN 13: 9781443842594

Verlag: Cambridge Scholars Publishing, 2013

Inhaltsangabe

Unusual book

Über diesen Titel

Críticas:

"Tourism Marketing is a compilation of a number of studies related to the tourism industry. The editors have collected significant articles which will help anyone engaged in this area of business. These articles are insightful, engaging, and informative. Through the studies they present, each provides a wealth of new data to help generate progress and innovation. [...] This is a must read for anyone engaged in any aspect of the tourism industry. It also is eye-opening for those of us who stand on the sidelines and/or consume the product."Dr Thomas LawProfessor of Interpreting Services, Missional Universitytomlaw.org, 28.04.2017

Reseña del editor:

Tourism Marketing: On Both Sides of the Counter is the fourth successful publication by the team that runs the bi-annual Advances in Tourism Marketing Conference, following its foundation by Prof. Metin Kozak.The current volume contains a selection of the best papers presented at the conference in Maribor, Slovenia, in September 2011. As that year's conference title indicates, it comprises research important for tourism management, by focusing on tourist behaviour with relevance to managerial strategies and operational practices, as well as on business operations, vision and goals, and their impact on tourist experiences.Contributions are clearly arranged into five parts covering topical consumption issues: image, satisfaction, and social and environmental research results. The last two sections cover timely and managerially relevant contributions on tourism ITC, innovation and competitiveness research. The contributions reflect the vibrancy of ATMC and the high calibre of researchers the conference attracts. The book offers itself as a reader for researchers and students of tourism as well as a compelling update on topical research issues in tourism marketing.

Über diese Auflage

• Verlag: Cambridge Scholars Publishing
• Erscheinungsdatum: 2013
• ISBN 10: 1443842591
• ISBN 13: 9781443842594
• Einband: Tapa dura
• Auflage: 1
• Anzahl der Seiten: 290
• Herausgeber: Andreu Luisa, Gnoth Juergen, Kozak Metin