This pioneering work is based on a simple premise with profound implications: All organization and management theories are based on images, or metaphors, with paradoxical effects: they can create profound insights but also great distortions. With this seminal work, Gareth Morgan shows how managers can broaden and deepen their understanding of organization and organizational problems, and use powerful new metaphors to shape new ways of working.
The first book to offer a concrete method for integrating the strengths and overcoming the weaknesses of competing management perspectives, Images of Organization has established itself as a classic and has influenced management thinking throughout the world. This new edition retains all the vitality of the original and has been updated to integrate significant research of the last decade. It has also been abridged and revised to increase its accessibility and usefulness for today’s managers. This essential volume provides the kind of organizational "radar" system managers need to negotiate the demands of the 21st century.
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Gareth Morgan is the author of seven books, including Imaginization, and has worked throughout Europe and North America with such companies as Continental AG, GE, Hewlett-Packard, Northern Telecom, Royal Bank of Canada, Shell, and Volkswagen. He is Distinguished Research Professor at the Schulich School of Business, York University, Toronto.
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