Short Course in International Marketing Blunders: Mistakes Made by Companies That Should Have Known Better (The Short Course in International Trade Series) - Softcover

White, Michael

Softcover

ISBN 10: 1885073607 ISBN 13: 9781885073600

Verlag: World Trade Pr, 2002

Inhaltsangabe

Book by White Michael

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Reseña del editor:

International marketing blunders by major companies are described in sometimes humorous detail in this book for students of international trade. Cases are grouped according to miscalculations related to language and translation, products and services, distribution, and advertising, with one chapter devoted to mistakes made when marketing Western goods to Japan. White is the executive trade director of the Foreign Trade Association of Southern California. In his 23-year career as a journalist he covered international trade as a managing editor and editor at two international trade magazines. Annotation c. Book News, Inc., Portland, OR (booknews.com)

Über diese Auflage

• Verlag: World Trade Pr
• Erscheinungsdatum: 2002
• ISBN 10: 1885073607
• ISBN 13: 9781885073600
• Einband: Tapa blanda
• Anzahl der Seiten: 146