Branding Property: Approaches to Real Estate Marketing - Hardcover

Rahel M. Felix; Peter Felix

Hardcover

ISBN 10: 3037682213 ISBN 13: 9783037682210

Verlag: Braun, 2017

Über diesen Titel

Reseña del editor:

Real estate marketing is certainly not a standard disci - pline within economics and is not taught in colleges and graduate degree programs within the context of a market - ing-oriented education. For this very reason, this volume addresses and examines how the relevant tasks can be approached in order to find success in real estate market - ing. The relevant analytical and strategic processes and methods are presented and explained. In this interdisciplinary process, it is vital to develop a clear idea of the future resident of the property that is to be marketed. This knowledge, together with the central architectural theme, serves as a basis for generating the essence, even the soul, of the property’s brand and, in the process of realizing it, engendering or arousing the esprit that will complement it. In addition to the careful docu - mentation of every stage and aspect of ten selected case studies, this publication also contains contributions from industry experts, who examine real estate marketing from various perspectives

Über diese Auflage

• Verlag: Braun
• Erscheinungsdatum: 2017
• ISBN 10: 3037682213
• ISBN 13: 9783037682210
• Einband: Tapa dura
• Anzahl der Seiten: 314