Helvetica Forever Story of a Typeface /anglais - Hardcover

Malsy/muller

Hardcover

ISBN 10: 3037781211 ISBN 13: 9783037781210

Verlag: LARS MULLER, 2009

Inhaltsangabe

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Críticas:

This is the perfect book for design obsessives. --Wallpaper

'Helvetica Forever' should be found on the bookshelf of every designer. --Page

Reseña del editor:

Designed in 1957, the Helvetica font is an icon of Swiss graphic design, which was a model of sober, functional communication throughout the world in the 1950s and 60s. The balanced and neutral appearance of Helvetica forgoes a high degree of expressivity a quality for which it is both criticized and admired. This polarization has helped to gain it unparalleled notoriety. Helvetica is far and away the most widely used of all typefaces; according to a survey by the Berliner Fontshop-Archiv, it tops the list of the hundred best fonts of all time. This publication retraces Helvetica s fifty-year history, compares it to the well-known sans serif fonts of the twentieth century, and examines the phenomenon of its unparalleled spread. Numerous illustrations show a multitude of ways the font has been used in five decades from a wide variety of fields from signal design to party flyers.

Über diese Auflage

• Verlag: LARS MULLER
• Erscheinungsdatum: 2009
• ISBN 10: 3037781211
• ISBN 13: 9783037781210
• Einband: Tapa dura
• Anzahl der Seiten: 160