Marketing and Sales in the Chemical Industry - Hardcover

Jakobi, Rolf

Hardcover

ISBN 10: 3527297839 ISBN 13: 9783527297832

Verlag: Wiley-VCH Verlag GmbH, 2001

Inhaltsangabe

Book by Jakobi Rolf Jakobi Ralf

Über diesen Titel

Críticas:

"I believe that the book will make a contribution to improving the quality of marketing in chemical industry" Chemistry in Britain

Reseña del editor:

If manufacturers of chemical products want to survive in today's global marketplace, they not only have to produce economically but they must also be able to market both chemicals and technology effectively. In the chemical industry, more and more chemists and chemical engineers are faced with challenging marketing tasks. This book gives an overview of the specific factors for marketing chemical products and their major markets. This text is especially customized for an ever growing audience. It not only covers the principles of marketing and the market structure of the chemical industry in great detail but also discusses current marketing tools such as the Internet, as well as trends and developments. In addition, economical, political and sociological aspects are also dealt with.

Über diese Auflage

• Verlag: Wiley-VCH Verlag GmbH
• Erscheinungsdatum: 2001
• ISBN 10: 3527297839
• ISBN 13: 9783527297832
• Einband: Tapa dura
• Anzahl der Seiten: 250